Category Archives: Langshan News

5 million yuan invested to develop Langshan herbal medicines

The Langshan Mountain is rich in herbal medicines due to its unique climate, fertile soil and fresh air. Recently, Southern Pharmaceutical Group from Guangdong province invested 5 million yuan to develop herbal medicines to help the revitalization of mountainous villages.

Acorus tatarinowii

It was reported that the herbal medicine to be developed by Southern Pharmaceutical Group is Acorus tatarinowii which is used to treat cerebral infarction, thrombosis, stroke, and prevent three-high diseases.


The Villagers are planting Acorus tatarinowii

To boost the intensive processing of Langshan navel orange

On the evening of August 26, Deng Tao, the secretary of Xinning county Party committee presided a meeting to promote the intensive processing of the navel orange industry in our county, extend the industrial chain, optimize the supply chain and enhance the value chain of Langshan navel orange.


It is reported that the planting area of navel orange in Xinning county is 500000 mu, which ranks first in China. The output of navel orange is 700000 tons and the output value is 5 billion yuan. Langshan navel orange has become the backbone and characteristic industry of our county’s agriculture. However, at present, it mainly depends on the sale of fresh navel orange, the intensive processing needs to be developed. How to adjust the industrial structure of navel orange by processing high-end products such as orange juice and pectin, and how to extend the industrial chain of navel orange, so as to improve the overall level and competitiveness of navel orange industrialization, had become a required course in the rapidly developing Langshan navel orange industry. How to rely on science and technology to blaze a trail of deep processing of fresh oranges and promote the industrialization of the deep processing of Langshan navel oranges is a practical problem that we urgently need to solve.


At the meeting, Dai Runping, head of Xinning County Runjie Agricultural Development Co., Ltd., introduced the project in detail from the “One Belt and Four Parks” master plan, the investment and construction scale of the navel orange juice deep processing project, the deep processing products of navel orange, the feasibility of the project, the investment scale, etc. .

The heads of relevant departments put forward their opinions and suggestions on technology R & D, product positioning, fruit residue treatment and project compliant with the development positioning and direction of our county.


Tourism expert guides Langshan 5A review work

On August 26, Yin Haixiong, member of the national scenic spot standardization committee and chief consultant of Beijing Creaview, and his entourage were invited to Xinning County to guide the quality grade review and inspection of Langshan national 5A scenic spot.


Yin Haixiong and his entourage successively visited Langshan Baojiao Stronghold scenic spot, Passenger Ropeway Station, Fuyi River Rafting Wharf, Chili Peak scenic spot, Tianyi Lane scenic spot, Zixiadong scenic spot, North Gate tourist center, Langshan specialty shopping center and Langshan Yaozhai. After inspecting the relevant preparations for the review of Langshan 5A on site, they highly appraised the resource quality, ecological environment, cultural heritage and folk customs of Langshan scenic spot, and carefully compared the standards, and put forward a series of practical guidance on key and difficult issues in the review work.


Yin Yuanfang, member of the Standing Committee of Xinning County Party Committee and head of publicity department, and relevant principals accompanied the investigation or participated in the activities.


Malin Yao Nationality Township named as”Hometown of Chinese Mao Bamboo

Recently, the Bamboo Branch of the Chinese Forestry Society announced the third batch of appraisal results of “Chinese Bamboo Industry Characteristic Township”. Among them, the Malin Yao nationality Township in Xinning county was appraised as the “Hometown of Chinese Mao Bamboo”.

Located in the southwest of Hunan Province, Malin Yao nationality township is at the intersection of Xuefeng mountain and Yuechengling mountain. The soil and climate conditions here are very suitable for the growth of Mao bamboo. Currently, there are 100000 mu of bamboo, accounting for a quarter of the total area of bamboo in Xinning county. It is an important base for the processing of bamboo and bamboo shoots in the county.

The Malin Yao nationality township plans to raise 150 million yuan to build a tourism and culture area, combining landscape resources of Malin, using the surrounding forests and mountains of Dazhen Reservoir to divert the tourist groups from Langshan to the golden pasture, seizing the opportunity to vigorously promote the development of the tourism industry.

Langshan Scenic Area ushered in a good start

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From February 14th to 15th, the weather in Langshan Scenic Area was fine, and the scenic spots were full of tourists, reappearing the grand occasion of National Day Golden Week. According to statistics, the scenic spots received more than 42,000 tourists on the third and fourth days of the lunar new year, exceeding the historical level of the same period, Langshan tourism ushered in a good start.

All staff on duty in Langshan Scenic Area went all out and tried their best to do good job in tourism safety, hygiene, management and service, and took the initiative to solve problems for tourists. The good tourism environment and service have been fully affirmed and praised by tourists.

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Ms. Zhang from Shaoyang city said it was warm in last year’s winter, and this year’s spring began earlier than normal. The weather in Langshan Spring Festival is clear and the temperature is mild. Peach blossoms, cherry blossoms, and rape blossoms are already in full bloom, which encourages tourists to travel. In addition, the local custom says it is auspicious to climb during the Spring Festival, so everyone likes to travel in natural and ecological scenic spots like Langshan.

Malin to build a picturesque town of bamboo

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Located in the southwest of Xinning County, Malin Yao nationality town is at the intersection of Xuefeng mountain and Yuechengling mountain, 35 kilometers away from Xinning county. With an average altitude of more than 1000 meters and a total area of 183.20 square kilometers, it is a typical remote ethnic minority town with 100000 mu of bamboo.

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In 2019, the decision of developing the Bamboo Industrial Park based on the advantages of abundant bamboo resources was made. And at the beginning of 2020, the blueprint of building a characteristic town of bamboo was officially drawed.

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The bamboo-featured town will make full use of the advantages of ethnic minorities culture and customs and bamboo resources, focusing on bamboo characteristics, building Malin Yao nationality town into a characteristic town of bamboo with rich ethnic customs. Taking Malin street as the center, the project makes the overall planning of the whole township, including subprojects such as ecological bamboo recuperation base, self-driving tour around the Malin reservoir, fishing ecological base, ethnic culture square, bamboo culture park, bamboo shoots processing base, etc.

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Malin Yao nationality town also has ethnic customs advantages. The town’s “Tiaogutang”, “Langshan Cave Song”, and “Bamboo Mask Dance” have been included in the provincial and municipal intangible cultural heritage protection list.

Rock Eagle Boxing selected into the recommended list of national intangible cultural heritage

Recently, the Ministry of Culture and Tourism announced the list of recommended projects in the fifth batch of national intangible cultural heritage representative projects. Among the 337 recommended projects, 19 projects declared and jointly declared by Hunan provinice were selected. Yanying(Rock Eagle) Boxing of Xinning county was selected into the recommended list of national intangible cultural heritage.

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Rock Eagle Boxing of Xinning county is one of the first batch of China’s sports intangible cultural heritage protection and promotion projects. In recent years, Xinning county has combined with the tourism development of Langshan Mountain to vigorously promote the Rock Eagle Boxing culture. “Rock Eagle Boxing” is one of the representative and important species of Hunan traditional martial arts. It originated from the “Eagle Claw Boxing” of Du Xinwu, a martial master. After several generations of great efforts, the Rock Eagle Boxing incorporated the essence of 12-Animal Movements, Five Movements of Shaolin, Eagle Claw Boxing and Crane Boxing. It meticulously imitates the brave and flexible forms and movements of the rock eagles lived in Xinning county, Hunan province while flying out of nest, foraging, soaring, hunting, killing, fighting, etc. It is an excellent pictographic boxing with 4-section 82 movements.

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“Rock Eagle Boxing” is a martial art with unique characteristics of the national culture of southwestern Hunan. After more than one hundred years of continuous inheritance and development, it is now spreading and flourishing in the vast area of Xinning county, Hunan province. Its unique styles and superb skills have been highly praised by martial arts experts at home and abroad and from all walks of life.

Traditional opera goes into countryside to benefit the people

On December 21, the campaign “Three District Talents Training and Opera Going into Countryside to Benefit the People” organized by the bureau of culture, tourism, broadcast and sports launched in Liuyuan village and Zengjiaqiao village, Jinshi town, Xinning county.

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The bureau adheres to the preference of the masses, selects the content of performances, and screens some works with strong political orientation, strong local culture, and rich in artistic expression based on the guiding ideology of “close to reality, close to the masses, and close to life” , such as Qiyang Opera “Dajinzhi”, Huangmei Opera “Collecting Grass for Piggy” fragments, Flower-drum Opera “Liu San Being a Father” and others, which fully embodies the combination of historical tradition and the spirit of the times, and promotes the spread, popularization, inheritance and development of opera arts in rural areas, and boosts the flow of cultural resources to the grassroots.
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At the same time, the opera experts of the county’s cultural center serve as cultural volunteers to explain opera knowledge and provide opera guidance to enhance the farmers’ access to public cultural services. The campaign started on December 21, 2020 and will end on January 14, 2021.

The performances in Liuyuan village and Zengjiaqiao village were spectacular and attracted hundreds of people to watch. At the performance site, the opera was melodious and lively, and the audience cheered, laughed and applauded from time to time. Everyone was elated while watching, and took out mobile phones to record wonderful moments.

Learning from e-Commerce giants to promote Langshan navel orange

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From December 17th to 18th, Li Rongwei, deputy secretary of the Xinning county party committee, and his entourage rushed to Hangzhou city to visit and learn from e-commerce giant Alibaba Group, Shunlian Power Limited, Youzan, Hangzhou Dream Town, Jingling Group, Mountaintop and Hangzhou Weinian.

Through seminars and field visits, Li Rongwei and his entourage had a basic understanding of traditional fruit sales in e-commerce, and a comprehensive understanding of how to use online e-commerce platforms to promote and sell Xinning special agricultural products. Li Li, head of Alibaba’s rural business in Central China, gave a detailed introduction to the sales direction of navel oranges and the main regional distribution areas of various Taobao and Tmall navel orange sellers with the help of online big data.

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In the forum, the person in charge of Shunlian Power Limited said that the Langshan navel orange will be recommended for two days free of charge on the homepage of its own APP at an appropriate time. The project leaders of Youzan and Jingling put forward good opinions and suggestions on the promotion of the navel orange in combination with the existing platforms. During the field visit of Hangzhou Weinian, the operator of the well-known online brand “Li Ziqi”, we got to know the story behind the successful marketing of a popular online product. The heads of relevant departments participating in the field visit asked questions in combination with their own practical problems, and had in-depth and detailed communication with the person in charge of the above-mentioned company.

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During the investigation, Li Rongwei pointed out: navel orange processing enterprises should quickly change their sales ideas, comprehensively analyze and position the sales situation of online navel orange, and actively participate in it. The relevant functional departments should increase the training of e-commerce business, guide and drive fruit farmers to invest in online sales. The relevant functional departments should also correctly analyze the current sales situation of navel orange, combine with the successful cases of online sales platform, and make full use of the investigation results to do a good job in the comprehensive cooperation with various famous e-commerce brands in the online sales of Langshan navel orange, so as to realize the continuous increase of fruit farmers’ income in the high-yield year.

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