Langshan Navel Orange Carnival kicks off online recruitment of “Sweetness Ambassadors”
The 2026 Amos Langshan Navel Orange Carnival will take place in grand style from November 13 to 22. As one of the carnival’s featured events, the online selection campaign for “Sweetness Ambassadors” has officially kicked off.
With navel oranges as the connecting thread, people as the storytellers, and travel as the stage, the campaign invites participants from all walks of life to become ambassadors for Mount Langshan and help share its stories with the world.
The initiative aims to discover talented storytellers who can bring to life Mount Langshan’s unique appeal—its ideal growing latitude, naturally delicious sweetness, and rich tourism and cultural experiences. Through the story of a single orange, the campaign hopes to help more people discover and appreciate Mount Langshan.
Open to Everyone with a Story to Tell
The “Sweetness Ambassador” campaign welcomes applicants from across society, including local navel orange growers, young people returning to their hometowns, travel enthusiasts, food bloggers, photographers, university students, and social media content creators.
Anyone with a story to share, an eye for capturing moments, and a passion for Mount Langshan is welcome to step into the spotlight and showcase the region to a wider audience.
How to Enter
There are two ways to participate—online and in person. Registration is completely free, and no paper documents are required.
Online entry: Simply post a 15–120-second video on Douyin (China’s TikTok), creating original content around one of the following themes:
- My Story with Langshan Navel Oranges
- Exploring the Beautiful Navel Orange-Growing Routes
- The Stunning Scenery of Mount Langshan’s Danxia Navel Orange Orchards
Add the hashtag #LangshanSweetnessAmbassador (Chinese campaign hashtag: #崀山甜蜜使者够甜你就来) and tag the official account @崀山风景名胜区—崀山官方号. Your entry will then be officially registered.
In-person entry: Visit the Mount Langshan Scenic Area Visitor Center to register. Recommendations from local communities and industry representatives are also welcome.
Recognition and Opportunities for Selected Ambassadors
Under the selection rules, the participant whose video receives the highest number of likes will have the opportunity to be named a “Sweetness Ambassador” of the 2026 Amos Langshan Navel Orange Carnival and may also be considered for the MCN talent development program.
Those ultimately selected will be invited to attend the carnival’s opening ceremony, where they will receive official appointments, letters of appointment, and certificates of honor.
They will also have opportunities to explore further collaborations with Langshan navel oranges and Amais candies, opening up exciting possibilities for promoting Mount Langshan’s agricultural specialties and tourism.
Have a story to tell? Let the sweetness of Mount Langshan travel further. Become a Langshan Sweetness Ambassador and share the charm of Mount Langshan with the world!