Langshan Mountain-World Natural Heritage

Located in the southwest of Xinning County, Malin Yao nationality town is at the intersection of Xuefeng mountain and Yuechengling mountain, 35 kilometers away from Xinning county. With an average altitude of more than 1000 meters and a total area of 183.20 square kilometers, it is a typical remote ethnic minority town with 100000 mu of bamboo.

In 2019, the decision of developing the Bamboo Industrial Park based on the advantages of abundant bamboo resources was made. And at the beginning of 2020, the blueprint of building a characteristic town of bamboo was officially drawed.

The bamboo-featured town will make full use of the advantages of ethnic minorities culture and customs and bamboo resources, focusing on bamboo characteristics, building Malin Yao nationality town into a characteristic town of bamboo with rich ethnic customs. Taking Malin street as the center, the project makes the overall planning of the whole township, including subprojects such as ecological bamboo recuperation base, self-driving tour around the Malin reservoir, fishing ecological base, ethnic culture square, bamboo culture park, bamboo shoots processing base, etc.

Malin Yao nationality town also has ethnic customs advantages. The town’s “Tiaogutang”, “Langshan Cave Song”, and “Bamboo Mask Dance” have been included in the provincial and municipal intangible cultural heritage protection list.

Recently, the Ministry of Culture and Tourism announced the list of recommended projects in the fifth batch of national intangible cultural heritage representative projects. Among the 337 recommended projects, 19 projects declared and jointly declared by Hunan provinice were selected. Yanying(Rock Eagle) Boxing of Xinning county was selected into the recommended list of national intangible cultural heritage.

Rock Eagle Boxing of Xinning county is one of the first batch of China’s sports intangible cultural heritage protection and promotion projects. In recent years, Xinning county has combined with the tourism development of Langshan Mountain to vigorously promote the Rock Eagle Boxing culture. “Rock Eagle Boxing” is one of the representative and important species of Hunan traditional martial arts. It originated from the “Eagle Claw Boxing” of Du Xinwu, a martial master. After several generations of great efforts, the Rock Eagle Boxing incorporated the essence of 12-Animal Movements, Five Movements of Shaolin, Eagle Claw Boxing and Crane Boxing. It meticulously imitates the brave and flexible forms and movements of the rock eagles lived in Xinning county, Hunan province while flying out of nest, foraging, soaring, hunting, killing, fighting, etc. It is an excellent pictographic boxing with 4-section 82 movements.

“Rock Eagle Boxing” is a martial art with unique characteristics of the national culture of southwestern Hunan. After more than one hundred years of continuous inheritance and development, it is now spreading and flourishing in the vast area of Xinning county, Hunan province. Its unique styles and superb skills have been highly praised by martial arts experts at home and abroad and from all walks of life.

On December 21, the campaign “Three District Talents Training and Opera Going into Countryside to Benefit the People” organized by the bureau of culture, tourism, broadcast and sports launched in Liuyuan village and Zengjiaqiao village, Jinshi town, Xinning county.

The bureau adheres to the preference of the masses, selects the content of performances, and screens some works with strong political orientation, strong local culture, and rich in artistic expression based on the guiding ideology of “close to reality, close to the masses, and close to life” , such as Qiyang Opera “Dajinzhi”, Huangmei Opera “Collecting Grass for Piggy” fragments, Flower-drum Opera “Liu San Being a Father” and others, which fully embodies the combination of historical tradition and the spirit of the times, and promotes the spread, popularization, inheritance and development of opera arts in rural areas, and boosts the flow of cultural resources to the grassroots.

At the same time, the opera experts of the county’s cultural center serve as cultural volunteers to explain opera knowledge and provide opera guidance to enhance the farmers’ access to public cultural services. The campaign started on December 21, 2020 and will end on January 14, 2021.

The performances in Liuyuan village and Zengjiaqiao village were spectacular and attracted hundreds of people to watch. At the performance site, the opera was melodious and lively, and the audience cheered, laughed and applauded from time to time. Everyone was elated while watching, and took out mobile phones to record wonderful moments.

From December 17th to 18th, Li Rongwei, deputy secretary of the Xinning county party committee, and his entourage rushed to Hangzhou city to visit and learn from e-commerce giant Alibaba Group, Shunlian Power Limited, Youzan, Hangzhou Dream Town, Jingling Group, Mountaintop and Hangzhou Weinian.

Through seminars and field visits, Li Rongwei and his entourage had a basic understanding of traditional fruit sales in e-commerce, and a comprehensive understanding of how to use online e-commerce platforms to promote and sell Xinning special agricultural products. Li Li, head of Alibaba’s rural business in Central China, gave a detailed introduction to the sales direction of navel oranges and the main regional distribution areas of various Taobao and Tmall navel orange sellers with the help of online big data.

In the forum, the person in charge of Shunlian Power Limited said that the Langshan navel orange will be recommended for two days free of charge on the homepage of its own APP at an appropriate time. The project leaders of Youzan and Jingling put forward good opinions and suggestions on the promotion of the navel orange in combination with the existing platforms. During the field visit of Hangzhou Weinian, the operator of the well-known online brand “Li Ziqi”, we got to know the story behind the successful marketing of a popular online product. The heads of relevant departments participating in the field visit asked questions in combination with their own practical problems, and had in-depth and detailed communication with the person in charge of the above-mentioned company.

During the investigation, Li Rongwei pointed out: navel orange processing enterprises should quickly change their sales ideas, comprehensively analyze and position the sales situation of online navel orange, and actively participate in it. The relevant functional departments should increase the training of e-commerce business, guide and drive fruit farmers to invest in online sales. The relevant functional departments should also correctly analyze the current sales situation of navel orange, combine with the successful cases of online sales platform, and make full use of the investigation results to do a good job in the comprehensive cooperation with various famous e-commerce brands in the online sales of Langshan navel orange, so as to realize the continuous increase of fruit farmers’ income in the high-yield year.