Mount Langshan Welcomes 50+ International Travel Trade Representatives for Cross-Border Tourism Cooperation
From November 10 to 11, Xinning County welcomed an international travel agency delegation as part of the 2026 Hunan International Culture and Tourism Festival’s familiarization tour program, showcasing some of the province’s finest tourism routes. More than 50 international travel agencies and tour operators from South Korea, Thailand, Singapore, Malaysia, Austria, Egypt and other countries joined the familiarization tour to explore the tourism resources along the World Heritage Corridor.
The delegation experienced firsthand Mount Langshan’s spectacular Danxia landforms, rich natural ecology and distinctive folk culture. They also conducted targeted research into tour product development and cross-border tourism partnerships, gaining a closer understanding of the region’s outstanding natural scenery and cultural tourism potential.
During the visit, the international travel agency representatives explored some of Mount Langshan’s major attractions, including Bajiaozhai, Tianyi Lane, Chili Peak and the Fuyi River. Along the way, they visited geological wonders and World Heritage landscapes while experiencing premium tourism routes featuring outdoor sports, wellness and nature-based activities.
They also learned about scenic-area development and local cultural tourism resources, discovering opportunities to combine Mount Langshan’s diverse attractions into distinctive travel experiences. Discussions and business exchanges focused on making better use of heritage resources, jointly promoting tourism brands, connecting international visitor markets and developing innovative tourism products, with the aim of creating more targeted cross-border travel packages.
Chang Youcai, Vice President of the Korea Tourism Industry Association:
“During the 2026 Hunan International Culture and Tourism Festival, we started our journey in Furong Town and visited many places we had never been to before. We then came to Mount Langshan, and today, at Bajiaozhai, we were treated to breathtaking scenery.
Going forward, we will continue promoting Zhangjiajie while also introducing and marketing the wider ‘Greater Zhangjiajie’ tourism region, including Zhangjiajie, to the Korean market. We also hope to develop new travel products centered on Zhangjiajie and covering western Hunan, bringing more Korean tourists to China.”
Toumert Alkhalloufi, China Market Advisor for the City of Graz, Austria:
“The Zhangjiajie–Langshan–Guilin Golden Tourism Route brings together three distinctive types of landscapes. We are here to explore this route in greater depth, learn more about its tourism products, strengthen cooperation and exchange, and see whether we can develop a travel package tailored to the Austrian market and the city of Graz.
We look forward to bringing Austrian visitors to China so they can experience the beauty of this remarkable destination for themselves.”
The visit by international travel trade representatives to Mount Langshan was an important opportunity to explore overseas markets, evaluate tourism products and establish connections for new travel routes.
Moving forward, Mount Langshan Scenic Area will continue to strengthen its role as a key destination along the Zhangjiajie–Langshan–Guilin Golden Tourism Route. Efforts will focus on route optimization, tourism product development, improved visitor services and stronger international partnerships.
Through these initiatives, Mount Langshan aims to raise its international profile, enhance its appeal in overseas markets and welcome more international visitors to discover its extraordinary natural beauty and cultural heritage.