Langshan Mountain-World Natural Heritage

On November 21, the academic committee of Jincheng Academy was officially inaugurated though it was cold and rainy outside. Xiao Jianfeng, the dean of Jincheng Academy, officially issued the member certificates to 6 members including Zhou Guanghui and Zhou Xiaobo. Zhou Guanghui was co-elected as the deputy dean of Jincheng Academy.

Xiao Jianfeng briefed the participants on the work done by the academy over the past three years since its establishment and its future work plans, and in particular highly affirmed the academy’s achievements in tapping the traditional culture and cultural celebrities of Xinning county. He hoped that the academic committee, based on the reality of Xinning county, would deeply explore, strive to innovate, create characteristics, and make contributions to publicizing Xinning county and promoting the development of Langshan tourism.

Zhou Guanghui, director of the academic committee and former secretary-general of the county CPPCC, Zhou Xiaobo(executive deputy director of the academic committee), Zhu Wuyang(deputy director) and other three members Zheng Yuanfeng, Li liangce and Lin Chenghai also made speeches successively and put forward ideas and suggestions for the future’s work.

On November 20, 2021, the Langshan FPV Drone Racing Invitational Tournament was successfully held in Langshan Scenic Area of Xinning county, Hunan province. The organizer took Chili Peak as the main body to build a “racetrack”, creating a cool racetrack of “Seeing Langshan from the air”.

The aerobatic drones flew over the navel orange orchard, kicking off the prelude of the race and showing the navel orange picking at a close distance. Obstacle track is set at the foot of the Chilli Peak for speed crossing. After stopping at the foot of Chilli Peak, the FPV Drones quickly climbed to the top of the mountain, and finally turned its head and fell rapidly from the top of the mountain, completing a thrilling and interesting “cliff jumping flight”.

Through two rounds of intense and exciting speed competition, No. 5 player Peng Longxin from Leiyang city won the championship. After competition the Hunan Provincial Model Sports Association took this opportunity to set up a professional training base in Langshan and conduct on-site licensing.

On November 20, 2021, the opening ceremony of the 7th China Langshan Navel Orange Cultural Tourism Festival was held in Yuehan village, Jinshi Town, Xinning County, Hunan Province. Nearly 100 merchants and large growers gathered here to taste oranges and sign orders. Cheers and laughter floated over the harvest orchard.

Navel oranges harvest attracts visitors with fragrance. This year’s Navel Orange Cultural Tourism Festival is another a “highlight” of “oranges”. With Langshan tourism and the navel orange industry as the main line, a number of activities are used as carriers to promote Xinning’s magical scenery, historical customs and local flavors from multiple angles.

The activities mainly include the creative short video challenge from November to December, the National Photography Exhibition of “A Hundred-Li of Navel Orange Connecting Langshan”, the First National Chinese Painting Exhibition of “A Hundred-Li of Navel Orange Connecting Langshan”, the opening ceremony of the 7th China Langshan Navel Orange Cultural Tourism Festival, the live streaming of the big event-“Unmanned Competition · Flying over Langshan” FPV Drone Racing Invitational Tournament, “Internet Celebrity Live Streaming”, the on-the-spot visit of the boutique lines of “Travel Langshan Mountain Together in 2021” , etc.

On November 15th,  the new farmer’s Tiktok live streaming  public welfare training course in Yuehan village, Xinning county entered the third day. With the help of the instructor, the trainees were conducting a live trial broadcast according to the sales script provided by the teacher. The trainees took turns in groups of four. On the stage, the anchor and the deputy interacted, and the scene was hot.

Yuehan village has a long history of planting navel orange, in the 1990s, its navel orange base was listed as one of the four major export navel orange bases in China by the ministry of foreign trade. It enjoys a glorious past.  Last year, it won the reputation of “the first navel orange village in the world”, which is the pride of Yuehan villagers today.

This Tiktok live streaming  public welfare training was initiated by Xinning Longfeng Fruit Industry Company. The aim is to build a Langshan navel orange online celebrity village and implement the “three two-hundreds” goal, that is, a professional navel orange village with 600 households to have 200 households engaged in professional planting, 200 households specialized in processing, and 200 households specialized in marketing. Therefore, the traininig course focuses on the practical operation of trainees, stressing the training of the live streaming process such as sales script planning, on-the-shelf merchandise display, launch test, and short video drainage.

“Navel orange baby” is the Langshan mascot launched this year. The design idea is “good oranges come from good mountains and good water”. It adopts the “orange red” appearance of navel orange, with a round head and two green leaves, which is very intuitive and vivid.

Wearing traditional Chinese costumes-Tang suits, using traditional embroidery to paint the representative pictographic landscape of “Langshan Eight Wonders”-Luotuofeng, the “Navel orange baby” shows the unique Danxia landform of Langshan to the world with Chinese elements.

The image of orange is based on the running posture. It is round, lovely and full of vigor. and its sweet smile implies that the industrious Langshan people welcome visitors from all over the world. The running posture means that Xinning Langshan tourism and navel orange industry are running forward, going out of China and running to the world with the pace of the times.